Set SMART objectives

- [Narrator] In this session, we're going to be talking…about setting SMART objectives.…SMART is a simple acronym used to set good solid objectives.…It stands for Specific, Measurable, Achievable,…Relevant and Time Related.…Objectives provide us with the ability to track…and measure success,…which is what this course is all about.…Objectives translate the business strategy…into plans and actions.…To sell more widgets is not a smart objective.…To sell 10% more widgets in the next six months…by running an advertising campaign on Facebook,…now that's smart.…

Let's talk this through just a little more.…Specific, the specific part of objective setting…needs to answer the questions what, why, who and where.…What do we want to achieve?…What's the purpose of doing so?…Who is involved, and where can we make this happen?…Measurement, of course we need to include measurables.…We need to include some numbers,…whether that's percentage increase, fixed numbers,…or financial values, we've got to put some figures…against our activities.…