From the course: Social Media Monitoring: Strategies and Skills
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Overview of social media monitoring apps - HootSuite Tutorial
From the course: Social Media Monitoring: Strategies and Skills
Overview of social media monitoring apps
- [Instructor] Okay, I'm sure it comes as no shocker to you that there are, let's just say, an overabundance of social media monitoring platforms and apps. Many are free, some are freemium, as in a combination of free and paid, and some are paid. So let's take a look at the range of options. Of course, the first place to start listening is via search. And you're all familiar with Google and Bing. What you may not consider is each search engine uses different algorithms to filter results. So my search results will be different than yours. Now, if you're signed into Google, for example, what you get when you type in a phrase is based on what you and your friends have clicked on in the past, and you could find yourself in a bit of a search bubble, getting the type of results you'd expect. To make sure you get a wider range of results, sign out of Google or Bing, clear your cache before your search or open an incognito or private…
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