From the course: Social Media Monitoring: Strategies and Skills

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Next steps in social media monitoring

Next steps in social media monitoring - HootSuite Tutorial

From the course: Social Media Monitoring: Strategies and Skills

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Next steps in social media monitoring

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- [Martin] Social media monitoring is a marketing essential, it gives you an opportunity to tune into a wide array of conversations your customers or industry may be having and that you didn't know about. It could be positive or negative. But regardless of the sentiment, the knowledge you gain could help shape your course of action. Integrate social media monitoring into your marketing strategy early. It's a key component of your entire business cycle. Be sure to approach it from an outside in perspective by stepping into your customer shoes. That way, you'll know what they're talking about when you aren't around. You'll also get a handle on the types of issues or questions your customers may have and how you can help. In this course, we've shown you how to set up your social listening dashboard on a platform like Hootsuite. And you've learned why social media monitoring should be woven into your search strategy and…

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