From the course: Social Media Monitoring: Strategies and Skills

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Integrate social media monitoring into your marketing strategy

Integrate social media monitoring into your marketing strategy - HootSuite Tutorial

From the course: Social Media Monitoring: Strategies and Skills

Start my 1-month free trial

Integrate social media monitoring into your marketing strategy

“

- [Narrator] Whether you like it or not, your customers are talking about you, and actually they always did. The difference, thanks to social media, their voices can be louder and spread a lot farther. And your brand needs to pay attention and listen. Many marketers don't realize you don't have to listen alone, you have a not-so-silent partner waiting in the wings. That partner is ready to offer an endless supply of well-targeted suggestions that could be positive, it could be negative, or a combination of both. In case you hadn't guessed, I'm talking about social media monitoring, which you can integrate into your marketing strategy and plans. Social media monitoring or social listening is a combination of research and watching the conversations happening in real time among your customers, your competitors, media, influencers, and other industry stakeholders. It's really a form of business intelligence. You just need…

Contents