Instagram analytics are a new feature on this increasingly popular social media platform. We take a look at the results for a property photographer and find out more about his audience and the content they like.
- [Narrator] Instagram is becoming more and more popular as a social media marketing tool. Instagram Analytics are a new feature, and only available on a smart phone. This is why I'm sharing screen shots with you rather than looking at the details live. This account is for a photographer who shoots property for estate agents and people selling their home. Instagram is a perfect social media platform for this visual content. So, this is the Instagram home screen, and you can access your stats by clicking on the graph icon, top right. You will then see the number of impressions your posts have received over the past week and the change over the previous seven days.
Impressions is the number of times all of your Instagram posts have been seen. Here, we received 1,693 impressions, up 1,631 over the previous week. We can also see, on this first screen, the top performing posts, and also the average time followers are on Instagram on a typical day. This screen shot was taken on a Saturday and shows most followers are looking at Instagram in the morning. If you are to click on See More, you can see a breakdown by every day of the week. Swipe right on your screen and you can see reach.
This is the number of unique accounts that have seen any of your posts. 384 this week, up 347 from the week before. Right again, and we can see the number of times your profile was viewed. 79 views this week, up 64 on the previous week. The last swipe right would show you the number of website clicks. If we now click on Top Posts, we can see all posts in the last 30 days, sorted by the number of impressions. It's really interesting to see what images people are viewing, but let's find out about our Instagram followers.
You would scroll down on your smart phone screen to see the total number of followers. Here, we have 476, which was up 20 on the previous week. We can also see demographic information about our followers. Here, we have a 55% male, 45% female split. We can also see the age range in total, and can you see separate breakdowns for male and female followers by clicking on the links here. This account has quite a young audience. Scroll down the page again, and you can see the top locations of your followers, by city and by country.
All of this information offers great insight into your social media performance, and by measuring, you can keep on improving.
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- Looking at the challenges of calculating ROI
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- Defining ROI
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