Join Luan Wise for an in-depth discussion in this video Helpful resources, part of Social Media Marketing: ROI.
- [Luan] In this course, we have learned that social media must be aligned with business strategy. The measurements that matter are those that focus on smart objectives and achieving the big picture goals. This course is just the beginning of measuring social media ROI, and there are many resources available to build on these ideas, my own blog, at luanwise.co.uk, and my book, Relax! It's Only Social Media, explain some of these concepts further. You can keep up-to-date with changes in social media by following the blogs for each of the platforms.
You may also consider some other courses, such as Google Analytics Essential Training and Top 10 Social Media Management Tools. Thank you for watching and I hope you continue to get great results from social media.
- Linking business strategy and social media
- Looking at the challenges of calculating ROI
- Determining the cost of social media
- Defining ROI
- Calculating social media marketing ROI
- Determining the financial and nonfinancial benefits of social media