Engagement

- [Narrator] In this social media metrics session…we're going to talk about engagement.…The Oxford English definition of engagement is,…"To occupy or attract someone's interest or attention;…"to involve someone in a conversation or discussion."…In essence, it's two-way, it's not just broadcasting,…it involves a response or a reaction.…Engagement means slightly different things…on the different social media platforms.…On LinkedIn, it's the likes, comments, shares,…and views on your updates.…On Twitter, it's the replies, the mentions,…the retweets, the likes of your posts.…

Facebook, reactions, comments and shares.…And finally Instagram, again likes and comments.…We want people to interact with our content,…it means they value you it,…and by sharing it,…it extends our reach to other social media users.…It helps build our audience,…and in turn, generate even greater response.…The native analytics on the social media platforms,…or the reporting tools within third party…social media management tools,…can provide you with this information.…