Social Media Marketing: Social CRM
With Megan Adams
Liked by 1,296 users
Duration: 59m
Skill level: Beginner
Released: 6/8/2022
Course details
While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) into your social media marketing strategy to grow your online presence and your business. Megan explains what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows how to develop your social CRM strategy to define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Philiswa Dlamini
Philiswa Dlamini
Receptionist, Standard Bank
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Serge Martin
Serge Martin
Étudiant à l'école secondaire catholique Père-Renée-De-Galinée
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Mbugua Gecaga
Mbugua Gecaga
CEO @ Uza Ubora | Small Business Marketing Expert
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone