In this video, discover how careful planning can make video production much easier.
- Effective videos tell good stories, and that's true whether you're talking about promo videos or presenting statistics at a meeting. The temptation is to just dive straight in, but that can lead to fixing it in post, and this means that you delay your all decisions until you get onto the computer later on. Instead, you want to plan. Plan as much as you can upfront. What is the point you're trying to make with your video? How long should it be? And remember that in this context, shorter is often better, not only because it would take less time to produce the video, but it would also be easier to attain your audience's attention.
- [Narrator] Write a script if that makes sense for the project. Even if you can't script everything... Well, perhaps your project is going to feature a lot of interviews, and you don't yet know people are going to say, but what you can still do is plan out the themes that you want to reveal in those interviews. There are numerous script-writing products available which might be of use. Final Draft is the industry standard, but it's also quite expensive. Alternatively, you can use something like Celtx, which is online and free. But to be honest, just writing a simple Google doc or Word document will work just fine for the kind of projects we're talking about here.
- Once you've plotted out what's going to happen, you can then focus in on all the individual components that you're going to need to be able to put it together. This might mean getting some location shots, maybe of the outside of a building or of the interior of your office. If you have a couple of interviews that you need to include, then you might have to think about where you're going to shoot them. Do you want them to be in different places, or in the same location? - [Narrator] The trick is to then cluster all pieces into groups to make the filming as efficient as possible. It's very rare that you'll film a video in the exact chronological order of the finished project.
Instead, you'll probably get all of your interviews in one day, then grab all of your location shots in another. You'll then reorder and piece them together in the edit. This is why planning out the project in advance helps. It reduces the cost of production, both in terms of money and your time. - You should also put some thought into what kind of look and feel you want your video to have. Should it be handheld and feel kind of loose and free? Or do you want everything on tripod, so it's static and more controlled? The tip here is to not get too ambitious at this stage because a relatively simple video pulled off to a high standard is going to work better than being overly ambitious and not quite getting it right.
- Getting started with HitFilm Express
- Setting up a camera and lighting
- Making a shooting checklist
- Shooting on a green screen
- Transferring from camera to computer
- Converting video formats
- Importing videos into HitFilm
- Using essential editing techniques
- Using multiple tracks
- Making color corrections
- Working with keyframes and composite shots
- Creating titles and lower-third captions
- Exporting and sharing video