In this video, learn how to work with logos and images.
- If you're working on videos as part of your professional work, chances are at some point you're going to have to import in a logo, whether this is your own organization's logo or a project logo or a partner's logo. Let's just face it, there's no shortage of logos in the world. Now, the good news is that video is much more forgiving of this kind of thing than, say, working with print. The resolution requirements are far, far lower. But you still want to adhere to certain standards to make sure that what you put up on the screen looks as good as it can possibly be. First up, you still want to go for the highest resolution options available.
That'll give you the most flexibility in terms of how you use logos and images. A low-res image might work if it's just a small watermark thing in the corner, but you won't be able to present it full screen without it looking blocky. Secondly, choose your formats wisely. JPEGs are great for the web and general storage, but if you're doing design work, try to stick to something like PNG, 'cause the data will hold up for longer. The problem with JPEGs is that they look great to the naked eye, but as soon as you start working with them in something like HitFilm or Photoshop, the compression can become visible and ugly pretty fast.
The other drawback of using JPEGs is that they can't contain an alpha channel, which is the channel in an image which determines transparent areas. PNGs can do transparency, which is particularly useful when you're working with logos. Take a look here. It's the same logo, but the one on the left includes transparency information in the form of an alpha channel. You don't need to do anything in HitFilm for this to work. If an image has transparency, HitFilm will use it. In the next video, we'll be taking a look at how to neatly incorporate logos into a lower thirds title.
- Getting started with HitFilm Express
- Setting up a camera and lighting
- Making a shooting checklist
- Shooting on a green screen
- Transferring from camera to computer
- Converting video formats
- Importing videos into HitFilm
- Using essential editing techniques
- Using multiple tracks
- Making color corrections
- Working with keyframes and composite shots
- Creating titles and lower-third captions
- Exporting and sharing video