Join Ashley Kennedy for an in-depth discussion in this video Editing the introduction, part of Making Video 2: Teach Something.
- Now that we've edited and refined the main foundation of our video, it's time to create the introduction. I want to review what we've gathered for this section. First, we have the images that Pamela provided from her phone's camera roll, her Instagram page, and her blog. I'll show you some of these options here. Now we only have 15 seconds for the entire intro, so we'll hopefully find a mechanism to be able to show a lot of these great food shots at once. She also provided some surfing-related footage, which we'll definitely want to include in some way.
She and I talked earlier about wanting the surfing shots to coincide with the main title card of the video, Surf Girl Eats, but we'll have to see how we can get that timing to work out. We also shot some footage of Pamela prepping food in her kitchen. And as you can see, we've made sure to really get her personality to shine through here. She's chopping and smiling, and it's really fun and charming. We want to make sure not to overuse this, but because part of Pamela's brand is her approachable personality, it's good to find the right moments to highlight here.
We also captured footage of her in her garden, shot in the same general style. Harvesting and smiling. Again, fun and charming, but we'll just need to dig in and figure out exactly what we want to use and find the right content and the right tone to define her brand. And of course, we have some music options, as well. Again, our favorite song coming into the edit is this sunshine my heart underscore, and the reason we especially like it is that the first 15 seconds of it really match both the vibe and the general progression that we're going for.
Now I played just a few notes of it earlier for you, but I want to play the first 15 seconds of it for you here now so that you can get a sense of exactly what we're dealing with. (happy guitar music) As you can see, we've got a nice, fun beat for the first 10 seconds, which is where we want to try to include the food imagery and shots of smiling Pamela.
And then we get these vocals coming in, which is where we thought the title card and the surfing video could enter. Okay. So we've got our raw materials. And we've got a general plan to start figuring out the structure of the introduction. I won't have an opportunity to take you through the play by play of how we got our finished product, but I just want to show you an early version of the intro, and then the final version and talk about our decisions. First, let me play the earlier version. (happy guitar music) So here, we're careful to match the cuts to the beat, and we're featuring Pamela in the kitchen and the garden.
We've got her shining personality front and center, and we've got the surfing footage timed out with the vocal interlude of the music, which is what we wanted. But right now, we don't have any of those great shots of her food. I remember after this version, Pamela laughingly said, "Well, after watching this, "you might like me, "but all you really know is that I can cut watermelon "and pick herbs from my garden." Bottom line, 15 seconds isn't a lot of time, especially when one-third of that time is dedicated to the surfing footage.
So in moving forward with another attempt, we decided to scrap one of these groups of shots in favor of bringing in those lovely food shots. And we chose to keep the kitchen shots and ditch the gardening shots. So that left us only about four seconds to show a bunch of beautiful photos. That's not enough time. Or is it? I taught her how to composite the images in a staggered fashion. We rescaled each photo and arranged them in a sort of grid within the video frame.
And then dissolved each one after another. This sort of style actually worked really well in conveying a lot of visual information at once, and it also matched the whimsical, upbeat tone of the music. Let me show you that final result. (happy guitar music) - Hi, I'm Pamela Ellgen with Surf Girl Eats.
- [Presenter] I think that works really well. And as you saw, we worked with fades to white to keep the style bright and clean. And I especially like when the wave crashes into the camera and then we blow out to full white, and then we segway into the main part of the video. In short, I think we've got a nice little introduction that Pamela can use before each of her videos. It's bright, it's fun, it shows off her smiling personality, lots of delicious food, and the surfing element.
And now that we've done the main editing for the body of the video and the introduction, let's talk about some extra finishing touches that we need to put on everything. We'll take a look at that next.
- Video workflow and techniques
- Teaching on camera
- Writing the script
- Shooting on location
- Editing video in HitFilm Express
- Adding music and graphics