From the course: Gamification of Learning

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Gamification in sales training

Gamification in sales training

From the course: Gamification of Learning

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Gamification in sales training

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Let's look at gamification in action. One of the struggles many organizations have is keeping their sales forces up to date on new products and new product functionality. However, with the constant addition of new tools and new functionality, continually bombarding a sales force with online or stand-up courses can become burdensome. That was the problem faced by Exact Target. Exact Target is a global marketing organization focused on digital marketing tools, email, mobile, social and web. It's part of salesforce.com. Exact Target is a leading cloud marketing platform used by more than 6,000, including Coca Cola, Gap and Nike. For over a decade, Exact Target has been working to serve and inspire marketers in all industries and all organization sizes by helping them better communicate with their custumers. Being marketers at their core, Exact Target has always believed in the power of relevant and targeted marketing communications. Exact Target implemented a gamified solution because…

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