Join Karl Kapp for an in-depth discussion in this video Gamification in sales training, part of Gamification of Learning.
…Let's look at gamification in action.…One of the struggles many organizations have is keeping their sales forces up…to date on new products and new product functionality.…However, with the constant addition of new tools and new functionality, continually…bombarding a sales force with online or stand-up courses can become burdensome.…That was the problem faced by Exact Target.…Exact Target is a global marketing organization focused on…digital marketing tools, email, mobile, social and web.…
It's part of salesforce.com.…Exact Target is a leading cloud marketing platform used by more than 6,000,…including Coca Cola, Gap and Nike.…For over a decade, Exact Target has been working to serve and…inspire marketers in all industries and…all organization sizes by helping them better communicate with their custumers.…Being marketers at their core, Exact Target has always believed in…the power of relevant and targeted marketing communications.…
Exact Target implemented a gamified solution because they…were introducing a new product, Mobile Connect, and wanted to…
- Exploring games, gamification, and simulations
- Content gamification vs. structural gamification
- Seeing gamification in action
- Capitalizing on intrinsic and extrinsic motivation
- Collecting, acquiring, and allocating resources
- Constructing and creating
- Setting up rules
- Providing feedback
- Telling a story
- Thinking like a game designer
Skill Level Intermediate
Instructional Design: Storyboardingwith Daniel Brigham1h 14m Intermediate
Captivate 9: Software Simulationswith Anastasia McCune2h 47m Intermediate
1. Exploring Gamification
2. Gamification in Action: Three Case Studies
3. Theory Behind the Practice
4. Gamification Dynamics
5. Elements of Gamification
6. Implementing Gamification
Gamification in elearning3m 34s
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