Join Karl Kapp for an in-depth discussion in this video Gamification in retail training, part of Gamification of Learning.
…Let's examine how one company implemented gamification to help…solve two common problems within retail organizations.…Pep Boys, a full service automotive after market retail chain, headquartered in…Philadelphia, wanted to improve safety and reduce inventory shrinkage.…Pep Boys has over 700 stores in 35 states, and Puerto Rico.…Those stores have more than 7,000 service bays.…The team at Pep Boys had instituted a robust store level awareness program,…that included posters, monthly manager-led meetings, and…huddles to explain the need for safety and loss awareness.…
The results were typical.…Immediately after an intervention, safety increased and inventory losses decreased.…Unfortunately, after a short time,…employees were not retaining or operationalizing the learning.…With over 19,000 employees undergoing the training, its becoming important to…find a way to make the learning stick over a longer period of time.…To address the issue, Pep Boys implemented a gamification platform called Axonify.…They rolled the platform out to the associates who receive…
- Exploring games, gamification, and simulations
- Content gamification vs. structural gamification
- Seeing gamification in action
- Capitalizing on intrinsic and extrinsic motivation
- Collecting, acquiring, and allocating resources
- Constructing and creating
- Setting up rules
- Providing feedback
- Telling a story
- Thinking like a game designer
Skill Level Appropriate for all
Instructional Design: Storyboardingwith Daniel Brigham1h 14m Appropriate for all
Captivate 9: Software Simulationswith Anastasia McCune2h 47m Appropriate for all
1. Exploring Gamification
2. Gamification in Action: Three Case Studies
3. Theory Behind the Practice
4. Gamification Dynamics
5. Elements of Gamification
6. Implementing Gamification
Gamification in elearning3m 34s
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