Join William Lidwell for an in-depth discussion in this video Flow, part of Universal Principles of Design.
- [Voiceover] Hi, I'm Jill Butler,…and this is the Universal Principles of Design.…In this movie, flow,…or the power of getting people in the zone.…The video game, Pac-Man was developed by Namco…and introduced to American audiences in October of 1980.…Game play is simple.…Players use a joystick…to guide a yellow pie-shaped character through a maze…while eating dots and avoiding ghosts.…Instantly popular,…Pac-Man became the highest grossing arcade game of all time,…taking in over $2.5 billion.…
That's 10 billion quarters.…Pac-Man was also an icon of 1980s pop culture…and inspired songs, spin-off arcade games,…animated television shows,…and a lot of game-themed merchandise.…This quick, dramatic success…completely surprised competitors and distributors.…At the time of Pac-Man's release,…the most popular arcade games were space shooters…like Space Invaders and Asteroids.…And so pre-release excitement surrounding Pac-Man…was so low that industry executives ignored the game…when it first debuted.…
What made Pac-Man such a success?…
William Lidwell
Jill Butler
Updated
5/24/2017Released
7/15/2015Skill Level Appropriate for all
Duration
Views
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A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.
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New This Week
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Nudge7m 46s
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Introduction
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Welcome48s
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Previous Episodes
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Flexibility Trade-Offs5m 32s
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Alignment4m 18s
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Feature Creep4m 36s
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Desire Lines4m 50s
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Top-Down Lighting Bias4m 54s
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Iteration3m 49s
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Garbage in, garbage out4m 6s
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Hick’s law5m 26s
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KISS3m 54s
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Left-digit effect2m 58s
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Root cause5m 14s
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Sunk-cost effect5m 35s
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Selection bias4m 42s
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IKEA effect4m 11s
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Red effects5m 56s
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Black effects5m 12s
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White effects4m 50s
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Weakest link4m 5s
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Supernormal stimuli5m 22s
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Performance Load5m 26s
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Forgiveness4m 15s
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Figure ground4m 47s
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Crowd intelligence4m 25s
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Errors5m 33s
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Aesthetic-usability effect3m 21s
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The 80/20 rule4m 38s
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Baby-face bias5m 7s
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Cognitive dissonance5m 20s
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Consistency5m 29s
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Design by committee5m 47s
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Expectation effects5m 59s
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Factors of safety6m 41s
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Gloss bias4m 40s
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Golden ratio6m 29s
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MAFA4m 17s
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Archetypes4m 48s
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Face-ism Ratio5m 34s
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Five Hat Racks5m 26s
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Flow4m 38s
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Freeze-Flight-Fight-Forfeit4m 52s
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Legibility4m 46s
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MAYA4m 20s
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Mental Models6m 34s
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Modularity5m 19s
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Orientation Sensitivity5m 5s
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Redundancy5m 36s
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Satisficing4m 14s
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Scaling fallacy5m 38s
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Shaping5m 14s
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Storytelling5m 58s
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Waist-to-hip ratio5m 16s
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Zeigarnik effect4m 28s
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Affordances7m 57s
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Blue effects8m 16s
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Feedback loops7m 8s
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Five tenets of queuing6m 7s
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Green effects7m 21s
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Video: Flow