Join William Lidwell for an in-depth discussion in this video Feature Creep, part of Universal Principles of Design.
- Hi, I'm William Lidwell,…and this is Universal Principles of Design.…In this movie, Feature Creep,…the feature that breaks the project's back.…On August 10th, 1628, the Swedish warship Vasa…embarked on its maiden voyage.…It was, according to many nautical experts,…one of the most spectacular warships ever built.…Designed to be the flagship of the Swedish navy,…the Vasa carried 64 heavy bronze cannon…and a crew of 300.…
It also came equipped with hundreds of sculptures…and other artwork by some of the finest…wood carvers and craftsmen of their day.…The ship was said to be a magnificent sight,…so magnificent a sight that it cost…more than five percent of Sweden's…gross national product.…The problem was that the ship…was only designed to carry 34 cannon,…half the amount it launched with.…This doubling of cannon required the addition…of a second deck, and the original design…certainly did not account for the sheer…volume and weight of all the lavish ornamentation…it ultimately received.…
The result, the Vasa, on its maiden voyage,…
William Lidwell
Jill Butler
Updated
7/19/2017Released
7/15/2015Skill Level Appropriate for all
Duration
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New This Week
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Yellow effects7m 41s
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Introduction
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Welcome48s
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Previous Episodes
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Flexibility Trade-Offs5m 32s
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Alignment4m 18s
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Feature Creep4m 36s
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Desire Lines4m 50s
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Top-Down Lighting Bias4m 54s
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Iteration3m 49s
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Garbage in, garbage out4m 6s
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Hick’s law5m 26s
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KISS3m 54s
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Left-digit effect2m 58s
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Root cause5m 14s
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Sunk-cost effect5m 35s
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Selection bias4m 42s
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IKEA effect4m 11s
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Red effects5m 56s
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Black effects5m 12s
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White effects4m 50s
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Weakest link4m 5s
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Supernormal stimuli5m 22s
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Performance Load5m 26s
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Forgiveness4m 15s
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Figure ground4m 47s
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Crowd intelligence4m 25s
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Errors5m 33s
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Aesthetic-usability effect3m 21s
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The 80/20 rule4m 38s
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Baby-face bias5m 7s
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Cognitive dissonance5m 20s
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Consistency5m 29s
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Design by committee5m 47s
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Expectation effects5m 59s
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Factors of safety6m 41s
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Gloss bias4m 40s
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Golden ratio6m 29s
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MAFA4m 17s
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Archetypes4m 48s
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Face-ism Ratio5m 34s
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Five Hat Racks5m 26s
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Flow4m 38s
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Freeze-Flight-Fight-Forfeit4m 52s
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Legibility4m 46s
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MAYA4m 20s
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Mental Models6m 34s
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Modularity5m 19s
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Orientation Sensitivity5m 5s
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Redundancy5m 36s
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Satisficing4m 14s
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Scaling fallacy5m 38s
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Shaping5m 14s
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Storytelling5m 58s
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Waist-to-hip ratio5m 16s
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Zeigarnik effect4m 28s
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Affordances7m 57s
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Blue effects8m 16s
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Feedback loops7m 8s
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Five tenets of queuing6m 7s
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Green effects7m 21s
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Nudge7m 46s
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Paradox of unanimity6m 39s
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Progressive subtraction5m 50s
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Savanna preference4m 36s
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Video: Feature Creep