Google includes several types of rich search results across its search engine, maps, and other locations. Learn how to structure your data and content for these listings.
- [Narrator] In your time using Google, you've likely found some interesting looking listings in the search results. For example, if I search Google for versatile cake frosting, I get these beautiful results here. Wouldn't it be great to have your recipe listed here as well? That can totally happen. You just need to know the secret source to make it happen. And that's using Google's rich results. And the way you make that happen is right here on this website. This is the Google Developers website and it has some information about various types of results you can have here inside of the search gallery. So go ahead and scroll through this and see the kinds of search results you can have. Everything from articles and books, to simple things like breadcrumbs, reviews, events, fact checks, very, very important. How to, like how to tie a tie as it shows here. Job postings, listings for local business, and so forth. And no surprise, there's one down here for recipes as well. Here in Google's documentation, Google will explain how they want a webpage marked up with a structured data so you can generate an enhanced listing in the search results. As always, Google doesn't promise results just because you mark up your page correctly. They will show the enhanced listing only according to their algorithm for the right type of search to the right kind of user. And of course, if you click on the 'get started' button here, this is going to put you into a page with more information about say recipe search results, the kind of enhancements that are possible, some examples, and then the types of structured data that are required in order to make this work correctly. Speaking of cake frosting, I've got a recipe right here that we can practice marking on. Let's get started with that. So you can see how this process works.
- Describing elements with schemas
- Embedding schemas in schemas
- Using the Structured Data Markup Helper
- Making up a document with microdata
- Making up a document with JSON-LD
- Testing your structured markup