Join James Williamson for an in-depth discussion in this video Structuring event data, part of HTML: Structured Data.
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- As we did in our previous chapter, let's first review…the structure of our event to determine how to best…integrate our structured data, and while we're exploring…the structure, we'll go ahead and define our default…vocabulary and the type of object that we're describing.…So to review the structure we're gonna be working…with the index, that htm file, from the 03_02 directory…and I'm starting at the top of the page but if I scroll…down through my code I can see that right down here…in the news section, I have this article which contains…all of my event information.…
We've got the name of the event, a brief description…of it, after that we have an unordered list that has…the event details such as dates, location, age ranges,…registration fee, and then finally below that we have…a paragraph that has the event website on it.…So one of the first things I notice about this is that…the markup is fairly clean.…The name, for example, is contained within this…h3, the description is contained with ends to this…paragraph, it's really when we get down into the…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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