Join James Williamson for an in-depth discussion in this video RDFa and events, part of HTML: Structured Data.
- In this chapter,…we'll examine adding structured data for events,…using the RDFa syntax and the schema.org vocabulary.…We're actually gonna be using the RDFa Lite syntax,…which is a subset of RDFa that closely mirrors Microdata.…It's really easy to learn and can handle…almost everything that you're gonna need.…The syntax of RDFa Lite is actually pretty simple.…You first define a vocabulary,…then you declare the type of object that you're representing…and after that you simply…define the properties for that object.…
Now, I'd love to show you an example of that,…and to do that I'm here at the rdfa.info site.…This is a site where you can come learn…everything that there is to know about RDFa…and if I click on the link for documentation,…you'll notice that right up top…there's a link for the RDFa Lite specification.…Now, clicking the link takes us out here…to the RDFa Lite 1.1 Second Edition specification.…You'll notice it is a W3C recommendation,…so it's fairly stable,…and if I scroll down I can see that right off the bat,…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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