- In some cases, the content that you're representing…is gonna be formatted exactly the way that you…need it to be.…But that's not always gonna be the case.…Thankfully, the RDFA Syntax gives us options…for passing data that's formatted the way we…need it to be, regardless of how the content itself…is actually formatted.…In the case of our event dates,…this is gonna be extremely helpful.…And so to sort of illustrate what I'm talking about,…I've opened up the index.htm file…here within the browser just so I can sort of…scan the page and show you visually what…I'm talking about.…
If I go down the news section and we focus on the…H+ Run, if I were to ask you what the dates were…it would be pretty easy for you to scan this and say,…"Oh, June 20th through the 21st."…So it's pretty easy for individuals to scan through…this data and extract the dates.…They're kind of in a format that we understand,…but it's not in a format that machines…necessarily understand.…So, currently if this was a search engine or…some type of robot that was crawling our information,…
Author
Released
6/30/2015- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
Duration
Views
Related Courses
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Deke's Techniques
with Deke McClelland155h 55m Intermediate
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Introduction
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Welcome1m 2s
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1. Introducing Structured Data
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What is structured data?2m 42s
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Popular syntaxes4m 2s
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Choosing a syntax2m 17s
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2. Marking Up Contacts
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Microformats and hCard2m 11s
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Structuring contact data5m 4s
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Adding names and titles6m 14s
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Formatting phone and email2m 26s
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Adding links3m 7s
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Adding a contact photo1m 56s
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Adding notes3m 27s
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Formatting addresses6m 27s
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Checking contact data5m 24s
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3. Marking Up Events
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RDFa and events3m 35s
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Structuring event data6m 12s
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Providing dates6m 6s
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Defining prices6m 39s
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Adding an event URL3m 10s
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Adding optional data3m 23s
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4. Marking Up Products
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Microdata and products4m 52s
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Structuring products4m 38s
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Adding product images2m 10s
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Adding product details11m 41s
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Setting pricing7m 44s
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Including aggregate reviews4m 52s
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Adding individual reviews7m 51s
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Checking product data4m 34s
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5. Creating a Knowledge Graph
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JSON-LD and Knowledge Graphs3m 10s
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Adding contact information6m 51s
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Adding logos1m 53s
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Adding social media profiles4m 10s
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Conclusion
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Additional resources4m 59s
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Video: Providing dates