Join James Williamson for an in-depth discussion in this video Providing dates, part of HTML: Structured Data.
- In some cases, the content that you're representing…is gonna be formatted exactly the way that you…need it to be.…But that's not always gonna be the case.…Thankfully, the RDFA Syntax gives us options…for passing data that's formatted the way we…need it to be, regardless of how the content itself…is actually formatted.…In the case of our event dates,…this is gonna be extremely helpful.…And so to sort of illustrate what I'm talking about,…I've opened up the index.htm file…here within the browser just so I can sort of…scan the page and show you visually what…I'm talking about.…
If I go down the news section and we focus on the…H+ Run, if I were to ask you what the dates were…it would be pretty easy for you to scan this and say,…"Oh, June 20th through the 21st."…So it's pretty easy for individuals to scan through…this data and extract the dates.…They're kind of in a format that we understand,…but it's not in a format that machines…necessarily understand.…So, currently if this was a search engine or…some type of robot that was crawling our information,…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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