- The first thing we'll do in creating our Knowledge Graph…is to identify our organization.…That seems to make the most sense.…In order to do that, we're gonna have to put in at least…the building blocks of our initial JSON-LD notation.…Okay, so I've got the index.htm file opened up…in the 05_02 directory…and we're gonna place our Knowledge Graph on the homepage.…Now Google is actually of a couple…of different minds about this.…They actually recommend that you put it…on your contact page since it normally has…a point of contact as part of the Knowledge Graph…but it also mentions that including it…on the homepage is fine.…
Really, anywhere within the site's fine…but it recommends either the homepage,…which we're doing here at the index page,…or on the contact page, whichever one…you think is best suited for it.…Okay, I'm gonna scroll down all the way to the bottom…because in terms of where we place our script,…it's up to us.…We can put it in the head of the document…or we can put it at the bottom.…I really like to place any extraneous scripts at the bottom…
Author
Released
6/30/2015- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
Duration
Views
Related Courses
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Deke's Techniques
with Deke McClelland155h 53m Intermediate
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Introduction
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Welcome1m 2s
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1. Introducing Structured Data
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What is structured data?2m 42s
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Popular syntaxes4m 2s
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Choosing a syntax2m 17s
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2. Marking Up Contacts
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Microformats and hCard2m 11s
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Structuring contact data5m 4s
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Adding names and titles6m 14s
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Formatting phone and email2m 26s
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Adding links3m 7s
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Adding a contact photo1m 56s
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Adding notes3m 27s
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Formatting addresses6m 27s
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Checking contact data5m 24s
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3. Marking Up Events
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RDFa and events3m 35s
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Structuring event data6m 12s
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Providing dates6m 6s
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Defining prices6m 39s
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Adding an event URL3m 10s
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Adding optional data3m 23s
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4. Marking Up Products
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Microdata and products4m 52s
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Structuring products4m 38s
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Adding product images2m 10s
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Adding product details11m 41s
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Setting pricing7m 44s
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Including aggregate reviews4m 52s
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Adding individual reviews7m 51s
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Checking product data4m 34s
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5. Creating a Knowledge Graph
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JSON-LD and Knowledge Graphs3m 10s
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Adding contact information6m 51s
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Adding logos1m 53s
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Adding social media profiles4m 10s
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Conclusion
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Additional resources4m 59s
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Video: Identifying your organization