Join James Williamson for an in-depth discussion in this video Identifying your organization, part of HTML: Structured Data.
- The first thing we'll do in creating our Knowledge Graph…is to identify our organization.…That seems to make the most sense.…In order to do that, we're gonna have to put in at least…the building blocks of our initial JSON-LD notation.…Okay, so I've got the index.htm file opened up…in the 05_02 directory…and we're gonna place our Knowledge Graph on the homepage.…Now Google is actually of a couple…of different minds about this.…They actually recommend that you put it…on your contact page since it normally has…a point of contact as part of the Knowledge Graph…but it also mentions that including it…on the homepage is fine.…
Really, anywhere within the site's fine…but it recommends either the homepage,…which we're doing here at the index page,…or on the contact page, whichever one…you think is best suited for it.…Okay, I'm gonna scroll down all the way to the bottom…because in terms of where we place our script,…it's up to us.…We can put it in the head of the document…or we can put it at the bottom.…I really like to place any extraneous scripts at the bottom…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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