Create a good flow

- [Instructor] When a user looks at a form on a website,…they aren't thinking of it as a collection of…HTML and CSS, like you are.…They couldn't care less what kind of code is behind it.…All that they are concerned with is the experience…of filling out the form.…You can't just think of a form as one page on a website,…you have to consider it as a part of a process…of whatever action the user is trying to take.…Users don't like to give you their information,…so one of the first things that will happen…as they're filling out the form is they're going to decide…whether they feel comfortable giving you their information.…

If you're asking them to sign up for a paid service,…many users will be worried that they'll be charged…for something they didn't actually want or get stuck…with ongoing billing that's hard to get out of.…This site, they have a button Get Started for Free,…so you know you don't have to pay right away.…Below that, they're very specific.…No credit card required, and you can cancel anytime.…So a person is going to feel a lot better about…