Join James Williamson for an in-depth discussion in this video Adding product images, part of HTML: Structured Data.
- Most of the time you'll want to include…a promotional shot of the product…as part of your structured data.…As you can imagine, this is incredibly easy to do.…But as with all properties inside of search or data,…it really helps if you understand the vocabulary first…before you start adding properties to it.…Now to show you what I mean by that,…I'm gonna scroll through the properties here…at the schema.org page for product.…You'll notice that we don't really see anything…about images until we get a little further down.…And the first thing we come to is logo,…which can be a URL or an image object.…
Now notice the description for this is…an associated logo.…There's a big difference between…a logo and an image.…You know, a logo would be an icon…for the particular product or some type of logo…like the lynda.com brand logo,…something like that.…Not a promotional shot.…Later on we can see things like model,…which isn't what we're looking for.…As a matter of fact, we don't really see…what we're looking for until we…get down in the inherited properties from Thing,…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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