- Most of the time you'll want to include…a promotional shot of the product…as part of your structured data.…As you can imagine, this is incredibly easy to do.…But as with all properties inside of search or data,…it really helps if you understand the vocabulary first…before you start adding properties to it.…Now to show you what I mean by that,…I'm gonna scroll through the properties here…at the schema.org page for product.…You'll notice that we don't really see anything…about images until we get a little further down.…And the first thing we come to is logo,…which can be a URL or an image object.…
Now notice the description for this is…an associated logo.…There's a big difference between…a logo and an image.…You know, a logo would be an icon…for the particular product or some type of logo…like the lynda.com brand logo,…something like that.…Not a promotional shot.…Later on we can see things like model,…which isn't what we're looking for.…As a matter of fact, we don't really see…what we're looking for until we…get down in the inherited properties from Thing,…
Author
Released
6/30/2015- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
Duration
Views
Related Courses
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Deke's Techniques
with Deke McClelland155h 53m Intermediate
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Introduction
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Welcome1m 2s
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1. Introducing Structured Data
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What is structured data?2m 42s
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Popular syntaxes4m 2s
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Choosing a syntax2m 17s
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2. Marking Up Contacts
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Microformats and hCard2m 11s
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Structuring contact data5m 4s
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Adding names and titles6m 14s
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Formatting phone and email2m 26s
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Adding links3m 7s
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Adding a contact photo1m 56s
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Adding notes3m 27s
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Formatting addresses6m 27s
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Checking contact data5m 24s
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3. Marking Up Events
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RDFa and events3m 35s
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Structuring event data6m 12s
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Providing dates6m 6s
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Defining prices6m 39s
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Adding an event URL3m 10s
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Adding optional data3m 23s
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4. Marking Up Products
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Microdata and products4m 52s
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Structuring products4m 38s
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Adding product images2m 10s
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Adding product details11m 41s
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Setting pricing7m 44s
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Including aggregate reviews4m 52s
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Adding individual reviews7m 51s
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Checking product data4m 34s
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5. Creating a Knowledge Graph
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JSON-LD and Knowledge Graphs3m 10s
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Adding contact information6m 51s
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Adding logos1m 53s
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Adding social media profiles4m 10s
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Conclusion
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Additional resources4m 59s
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Video: Adding product images