Join James Williamson for an in-depth discussion in this video Adding optional data, part of HTML: Structured Data.
- You don't have to include every piece of information…in your structured data, and, while some properties…are required in RDFA, others are entirely optional.…So, one of the things I like to do when I'm adding…structured data, is sort of browse through the properties…of the object type that I'm describing…and see if any of them pertain to any additional…or optional information that I have.…One of the things I noticed when I was sort of…browsing through the properties for event…here on the schema.org page is if I scroll down…towards the bottom, I have this property called…typicalAgeRange, and it expects text,…and the description is pretty self-explanatory:…it's the typical expected age range, e.g. 7-9, 11 and up,…things like that.…
If I flip back over to our index page and open up within the…browser and look through my H+ run information again,…I can see that one of the little bullet points…of information there that I have are age classes.…Now, this isn't a particular age range,…it's showing the different classes of age that we have:…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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