Join James Williamson for an in-depth discussion in this video Adding names and descriptions, part of HTML: Structured Data.
- Two things that you'll almost always want to add…for our product are its name which, by the way, is required…and a description which is optional.…They do make a logical place…to start adding our structured data…so we'll go ahead and add them first.…And we're going to be working with the bars.htm file…found in the 04_03 directory.…Now, if I'm looking for a name and a description,…they're very easy to find inside of our article here…starting, again, about line 28.…We have a heading 3 that has "H+ Power protein bars"…so that's the name of our product.…
And then two paragraphs down we have a little bit…of descriptive text there, "Re+vive, re+fuel, re+generate!…Our protein bars are sourced from the purest ingredients,…yadda, yadda, yadda." Marketing copy,…but a description, nonetheless.…Ok, so going out to the schema.org page for Product…if I start looking through properties for Product…I'm not going to find "name" and "description".…But much like the previous chapter,…when we were doing an Event,…you'll notice that Product is a type of Thing.…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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