Join James Williamson for an in-depth discussion in this video Adding names and descriptions, part of HTML: Structured Data.
- Two things that you'll almost always want to add…for our product are its name which, by the way, is required…and a description which is optional.…They do make a logical place…to start adding our structured data…so we'll go ahead and add them first.…And we're going to be working with the bars.htm file…found in the 04_03 directory.…Now, if I'm looking for a name and a description,…they're very easy to find inside of our article here…starting, again, about line 28.…We have a heading 3 that has "H+ Power protein bars"…so that's the name of our product.…
And then two paragraphs down we have a little bit…of descriptive text there, "Re+vive, re+fuel, re+generate!…Our protein bars are sourced from the purest ingredients,…yadda, yadda, yadda." Marketing copy,…but a description, nonetheless.…Ok, so going out to the schema.org page for Product…if I start looking through properties for Product…I'm not going to find "name" and "description".…But much like the previous chapter,…when we were doing an Event,…you'll notice that Product is a type of Thing.…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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