Join James Williamson for an in-depth discussion in this video Adding names and descriptions, part of HTML: Structured Data.
- Unlike microformats, where all properties are optional,…some properties in RDFa are actually required,…and unfortunately, you probably won't know…which properties those are…until you start using it…and testing your structured data.…Now one of the properties you should…always include is name, so we'll start there,…and we'll also add a description for good measure.…Along the way, we're also going to get…a little bit of experience using schema.org…to help us add structured data to our pages.…So, I'm back in the index file,…this time from the 03_03 directory.…
And one of the first things that you can always kind…of do with any type of object like this…that you want to define through using structured data,…is kind of go through and categorize everything.…Like what are these things?…<h3> H+ Run</h3> for example, that's the name.…We have a paragraph below that,…that's sort of a summary or a description, if you will.…Below that we have starting and…ending dates, or a date range.…Then we have location, addresses,…age ranges, or classes, registration fees, things like that.…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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