Join James Williamson for an in-depth discussion in this video Adding logos, part of HTML: Structured Data.
- Being able to define…an official logo for your organization…is extremely helpful in making sure…that the correct logo is being used…in your search results.…Specifying one in your knowledge graph…actually makes it really easy…to keep it up to date if it changes,…and in making sure that it's using the proper quality.…To do this I'm gonna work on the index.htm file,…found in the 05_04 directory.…I'm already down here towards the bottom,…working on my script and we're just gonna add our logo.…Now to do that, we're gonna add it after the ContactPoint.…
And again, here's where things can get a little tricky.…After my closing square bracket,…I have to remember to add a comma.…Because again, it's just another item.…And then I'll hit Return…and go down to the next line.…The property that I'm gonna use here is logo.…And I'm pulling that from schema.org…Remember to encase that in quotation marks,…and then the colon,…and then after that end quotation marks.…For your logo, you're gonna want to add…an absolute link to wherever…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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