Join James Williamson for an in-depth discussion in this video Adding contact information, part of HTML: Structured Data.
- There are several things that must be included…with each knowledge graph.…And one of those is some type…of contact information for the company.…So we're gonna add our contact info,…and as we do that we're gonna start exploring…how to nest object types inside of our JSON-LD notation.…The same way we nested objects inside of RDFa and Microdata.…Now you'll notice that I have the schema.org…schema for organization pulled up.…And the reason I do that is because…when we specify a contact person or number,…we use what's known as ContactPoint.…
And of course that is its own separate schema.…And inside that we have things like:…email, telephone, contactType, all those sorts of things.…Now in terms of creating a knowledge graph,…since this is something very specific for Google,…in addition to coming to schema.org…and sort of going through the vocabularies…and seeing what's available to us,…we really need some guidance from Google…in terms of what needs to be added to the knowledge graph.…So if I go back to the Google Developers site…
- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Intermediate
Google Analytics Essential Trainingwith Brad Batesole3h 50m Beginner
1. Introducing Structured Data
2. Marking Up Contacts
3. Marking Up Events
4. Marking Up Products
5. Creating a Knowledge Graph
Additional resources4m 59s
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