- There are several things that must be included…with each knowledge graph.…And one of those is some type…of contact information for the company.…So we're gonna add our contact info,…and as we do that we're gonna start exploring…how to nest object types inside of our JSON-LD notation.…The same way we nested objects inside of RDFa and Microdata.…Now you'll notice that I have the schema.org…schema for organization pulled up.…And the reason I do that is because…when we specify a contact person or number,…we use what's known as ContactPoint.…
And of course that is its own separate schema.…And inside that we have things like:…email, telephone, contactType, all those sorts of things.…Now in terms of creating a knowledge graph,…since this is something very specific for Google,…in addition to coming to schema.org…and sort of going through the vocabularies…and seeing what's available to us,…we really need some guidance from Google…in terms of what needs to be added to the knowledge graph.…So if I go back to the Google Developers site…
Author
Released
6/30/2015- Choosing a syntax
- Learning microformats
- Structuring contact data
- Adding contact names, titles, photos, and addresses
- Learning RDFa
- Structuring event data
- Providing event dates
- Adding an event URL
- Learning microdata
- Structuring products
- Setting product pricing
- Adding individual product reviews
- Learning JSON-LD
- Creating a knowledge graph
Skill Level Advanced
Duration
Views
Related Courses
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Deke's Techniques
with Deke McClelland154h 49m Intermediate
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Introduction
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Welcome1m 2s
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1. Introducing Structured Data
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What is structured data?2m 42s
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Popular syntaxes4m 2s
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Choosing a syntax2m 17s
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2. Marking Up Contacts
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Microformats and hCard2m 11s
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Structuring contact data5m 4s
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Adding names and titles6m 14s
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Formatting phone and email2m 26s
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Adding links3m 7s
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Adding a contact photo1m 56s
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Adding notes3m 27s
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Formatting addresses6m 27s
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Checking contact data5m 24s
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3. Marking Up Events
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RDFa and events3m 35s
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Structuring event data6m 12s
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Providing dates6m 6s
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Defining prices6m 39s
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Adding an event URL3m 10s
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Adding optional data3m 23s
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4. Marking Up Products
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Microdata and products4m 52s
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Structuring products4m 38s
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Adding product images2m 10s
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Adding product details11m 41s
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Setting pricing7m 44s
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Including aggregate reviews4m 52s
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Adding individual reviews7m 51s
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Checking product data4m 34s
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5. Creating a Knowledge Graph
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JSON-LD and Knowledge Graphs3m 10s
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Adding contact information6m 51s
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Adding logos1m 53s
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Adding social media profiles4m 10s
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Conclusion
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Additional resources4m 59s
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Video: Adding contact information