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About the Author
Greg Durrell is a partner at Hulse & Durrell, a Vancouver-based design firm.
At Hulse & Durrell, Greg and his colleagues help develop brands, products, and films for ambitious organizations that want to make a lasting impact. Their client list includes the International Olympic Committee, the Canadian Olympic Team, NBC Sports, and Square.
Greg and partner Ben Hulse began working together in 2007 on the Vancouver 2010 Olympic and Paralympic Games design team. They went on to lead a comprehensive rebrand of the Canadian Olympic team, as well as provide design leadership for several International Olympic Committee initiatives, helping them solve complex challenges with solutions that feel deceptively simple.