Join Von Glitschka for an in-depth discussion in this video The role of your website in social media, part of Social Media for Graphic Designers.
- [Narrator] Social media is great in sharing what I like to call creative hors d'oeuvres, small bite-sized posts and visuals that foster curiosity and invite people to get more information and view the full project on your website. Because of this, you wanna make sure you have your website domain included in you social media account's profile. That way, if someone wants to see more, they can just click on your website link in your profile and visit your site.
This is important because not all of the social media platforms allow you to put a URL link in a post. This also brings up something, what I call the sandwich board effect. Now, social media is best leveraged via the sandwich board effect. In the early days of traditional advertising, businesses would hire people to wear what were called sandwich boards, and walk up and down the sidewalk, near their business, to let people know about sales or special offerings that would drive traffic to their place of business where they could get more information.
Your website is your business. And your social media posts, those are your sandwich boards. And they should direct people to your website where they can get the full story. Your website should display your complete body of work and provide information about yourself, your services and tell people how to contact you or request a quote for a project. Of course, this principle can be used to steer traffic to any web page you want to associate with that may mention you, showcase your work or be part of a business relationship you have, et cetera.
Use social media platforms to wet the appetite of those in your network. Then, direct them to the specific location where they can consume a full visual meal and get more information. This methodology is key to understanding how your website works in relationship with social media. Let me show you several examples of how I've done this on various services. So, if we start here on my Glitschka Studios' Facebook page, this is a project I did for a small company on the East Coast, and it was a set of graphic animal illustrations.
And this was the gorilla, I did about six of them for the company. And you can see just a simple little post I put here, not a lot of copy. But I put the link for them to visit my website and see all the various animals I did, and get more information about the project. So, once again, I'm giving 'em a taste of it, but if they wanna consume the whole project, they have to visit my website. And actually why they go there, they might see other things as well. So, that's why you wanna do this.
This is how you wanna direct people to your website. Let's take a look at another Facebook page, this one my Drawing Vector Graphics page. Now, once again, I use this page to focus on the craftsmanship of building vector art and improving your creative process. So, this is a post about a weekly movie I did for LinkedIn Learning, and specifically I share the art work, but the link that I put here, I'm using Google Shortener which we'll cover in an upcoming movie, and it's directing him to the specific link where they can watch this week's content.
So, that's how I use it in context of this Facebook page. Now, it's not just Facebook. So, on Twitter, here's a set that I created, a set of textures that is, I created for Retro Supply Company, and it's called Texture Bus. And when I shared this, somebody asked, "Well, why is it called the Texture Bus? "Did you just make that up or was that a real bus?" And so I respond to that. I said, "Texture Bus is a real bus. I captured the texture images at a Rat Rod show." And this actually shows you what the bus looked like, it was awesome, it was this old-school bus, like really short, stubby school bus.
But it was just thrashed with all these cool textures. So, I made a texture set out of that, and that's what inspired the actual set. Let's go to Instagram. So, here's a project, a client project, where I did some coffee packaging for a company down in Florida, and so I'm showcasing it here. And Instagram is a good example of you can copy and paste a link into a post you make on Instagram, but it won't be clickable within the comments or within your description of the post that you put.
So, this is why it's important to have your domain listed in your profile because if they like this and they wanna see more, they can just scroll up to the top of Instagram or your name and profile information is, and just click on your URL. So, that's why it's important to do this. And let's take a look at one more. And this is a good example of not my post, but somebody else's post and it wasn't even directed at me. This was Retro Supply Company's post, and they posted this cool picture showing all these stickers and they liked the fact their sticker was showing up here.
Well, my friend John Nissen, actually a best man at my wedding, really nice guy, he saw this and he noticed, hey, that's Von's tiki sticker, right next to the Retro one, and so he included me in on this link, so it shows up in my timeline, and then I comment on it and I put a link to my website where people could check out all the stickers I've created there. But, as you can see, once again, people can highlight this URL and copy it, but it's not clickable, so that's why it's important to have your URL in your profile so people can click it.
And I should point out that I'm assuming you have a well-established website you can direct traffic to. If you don't, then that's where you wanna start. You wanna get that essential locked down and solidified, and then use this principle to push people to that site. That said, nothing I've covered in this movie is hard to do. You just have to be consistent with it, and over time, it's gonna pay off and help you build a following.
- Understanding social media for business
- Branding yourself on social media
- The role of your website in social media
- Social media image sizes
- Facebook, Twitter, and Instagram strategies for designers
- Understanding Behance
- Using LinkedIn