From the course: Succeeding as an In-house Creative

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An introduction into operational best practices

An introduction into operational best practices

From the course: Succeeding as an In-house Creative

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An introduction into operational best practices

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- If any of you ever played the board game Operation where you had to carefully extract a plastic organ from a goofy-looking patient with a pair of tweezers without hitting the metal edge and setting off a buzzer, then you have a pretty good idea of how it often feels to be working in a fast-paced, in-house team. One small move in the wrong direction, one unfollowed rule, maybe an incorrectly named file, or a missed time entry, or a bungled handoff, and alarms go off and the project goes south. Another popular game, Mouse Trap, where you build a Rube Goldberg-like contraption is also a good metaphor for the process that guides the execution of a creative project. Like Operation, there is little room for error. One misplaced gear rubber band and the whole machine collapses. To pull this analogy all the way through, like the game Operation, the rules and processes I'm referring to that govern how a creative team does what it does, are generally referred to as operations, or more…

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