From the course: Learning Graphic Design History
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The fused metaphor
- The way we digest information as a culture forces design to evolve. In the Victorian era, when books were the primary modes of communication, design was dense and relied on text. In the 1920s, radio changed that, and as we heard information in a more sequential way, typography opened up and became more dynamic. By the 1950s television and film revolutionized our society dramatically. And design responded. Design evolved from a primarily text-based solution in the 19th century, where text and pattern were the only elements for communication. To solutions in the 1930s, that combined text and image, using both the image and typography to tell the story. And then by the 1950s, designers used a singular image as the primary element. The image however, wasn't simply a pretty picture. It needed to communicate an idea and tell the entire story. Symbols and metaphorical images are strong ways to telegraph an idea. A symbol of a heart is fairly universal, and is faster to read than words…
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