Join Ina Saltz for an in-depth discussion in this video The emotional impact of type, part of Graphic Design Foundations: Typography.
Every bit of typography that you see has an emotional component.…The emotion might be subtle or obvious, but type and more importantly how the type is…used always has an emotional aspect.…As a designer you can identify that power and use it to amplify your message.…The strongest emotions can be triggered by previous or repeated associations.…Many pieces of lettering or type are iconic.…Think of the Hollywood sign which may conjure up a nostalgic sense of the film industry…or our Declaration of Independence, which may stir feelings of patriotism.…
Then there are logos, hundreds of logos, mostly typographic are engraved on our collective consciousness.…National brands like the Staples logo, Wal-Mart, IBM, Macy's, the US Postal Service, FedEx,…Coca-Cola, in most cases just one letter of the logo would be familiar enough to trigger…recognition and an association that has an emotional component.…No matter what you're designing, you can trigger the viewers' emotions by using type in ways…that connect to the subconscious.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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