The brand's place in emotion

(upbeat music)…- [Stefan] Have you ever watched something that moved you?…Only to find out, it was created specifically…to sell you something that you don't want.…How did you feel?…Manipulated, right?…- [Man] Mm hmm.…- See that's the great conflict with designing for emotion.…That there's a fine line between empathy and manipulation.…See, empathy is the true and unselfish understanding…of how someone else feels.…Notice the unselfish part of that definition.…

When we aren't moved emotionally and we find out…that the source of that movement was selfish.…That's when we drop the nope wall.…- [Woman] Mountain or ocean, which would you chose?…- [Man] Hmm the ocean, I love the ocean.…- Yeah, I love the ocean.…I just feel like there's so many good memories by the ocean.…The wind in your hair, salty air right?…- Yeah, I love the beach.…- Yeah, I love the beach.…- Uh huh…- Yeah, remember when we went on our friends boat?…And how fun that was?…- Yeah, I mean it was a good time,…got a little sea sick but it was fun, yeah.…

- What do you think of boats?…