From the course: Logo Development: Identity Design and Discovery
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The big five
From the course: Logo Development: Identity Design and Discovery
The big five
- [Instructor] Our first dimension is sincerity and there are a number of brands that fit to a great part this category. Traits such as honest, wholesome, original, cheerful, and down to earth. These are often family oriented companies and they exude warmth and friendliness. I tend to picture Hallmark and Coca Cola here. Disney, Pillsbury, and Campbell's soup. Look at all the script based marks in here. Not to say that that's the best way to approach this personality from a graphics standpoint but the script can be an homage to a hand crafted aesthetic or a personal signature of assurance. Sometimes a seal or badge can exude those same qualities. Sincerity. Excitement. When you consider this think of traits like spirited, daring, imaginative, and up to date. It's easy to think of this as a personality that appeals to a younger audience though it can truly appeal to any age. Does it start your adrenaline pumping or is it a new experience of discovery like staying at an AirBNB for the…
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