Join Bill Gardner for an in-depth discussion in this video Yin yang, part of Logo Trend Report 2017-2018.
- I mentioned at the beginning of this chapter,…we had a trend that was based on a symbol…that dates back at least 3500 years…and as symbols go, that's a pretty good run.…I'll share my naivete…and a touch of my logo nerdishness here.…I'm pretty sure my first run in with this symbol…came before I was any taller than a shopping cart…just down our street at the grocery store.…Look at that sign.…A real thing to behold…and especially when the Safeway logo lit up…in a nighttime blast of neon.…
Beautiful!…It really is a great mark.…And, aside from a few transitions,…it still holds up to this day.…Now, while in full-on confession mode I'll also admit…I was pretty sure Safeway was getting knocked off…when someone came up with this thinly veiled mark…they call the Yin Yang.…I was young.…(laughs)…But what a strong symbolic story this symbol has.…I think culturally, worldwide, this reflected nestling…is associated with contrary forces…working and coming together.…
It's the best of two extremes, building unison…and in the cultural origin, Yang, the light side…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split