Join Bill Gardner for an in-depth discussion in this video Wrapped, part of Logo Trend Report 2017-2018.
- I'm from Kansas, which happens to be the home of Hallmark.…You know, the folks that make the cards and the seasonal…supplies to support the holidays we celebrate.…Aside from creating great products and great jobs…for lots of designers,…the Hallmark folks had a hand in creating a few…of our favorite holidays.…We can surely attribute Boss's and Secretaries' Day to them,…but they also have been principally involved in the…development of Valentine's, Mother's,…and Father's Day to boot.…But the credit not many are aware of came about in 1917,…when they ran out of tissue paper and offered up…envelope liner paper to wrap gifts in.…
Hmmmm.…And an industry was born.…Who doesn't love a beautifully wrapped package?…But what a strange industry!…At some point in time people just bought a gift…and gave it to the recipient without the intervention of…a 2.6 billion dollars worth -…that's 85 million tons annually -…of pretty paper designed to be torn off and discarded.…But there's a reason it works.…It builds anticipation.…It allows the gift to take center stage as it's…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split