From the course: Managing Your Design Career

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Working up to a leadership role

Working up to a leadership role

From the course: Managing Your Design Career

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Working up to a leadership role

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- If you've always pictured yourself in a leadership or managerial role, now may be the time to pursue one. But it's also important to remember that you don't have to be a manager to be a leader. However, moving up the company ladder isn't easy. So The Creative Group* asked advertising and marketing executives, which factors they weigh most heavily when promoting professionals to management roles. Motivational or leadership skills topped the chart. This goes back to the whole discussion that we had about soft skills. The importance of being able to take a team with you. In ranked order, what marketing and creative executives said was most important, when promoting someone to a management job, they were motivational or leadership skills by a wide margin, followed by interpersonal or soft skills, we spent a lot of time talking about that, strategic business expertise: what do you know about the business and can you move that forward, technical expertise, that speaks to the hard skills…

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