Join Ina Saltz for an in-depth discussion in this video Working with color and tonal weight: Exercises, part of Graphic Design Foundations: Typography.
In this video we are going to look at typographic color.…When we use the word color in typography, we don't mean colors of the rainbow, we mean…the grayscale or overall tonal weight in a block of text.…A block of text will have its own levels of darkness or lightness based on four variables,…the typeface, the size of the type, the leading of the type, and the tracking of the type.…In the next chapter, we'll talk about tracking and leading, but for now know that leading…is the space between lines of type and tracking is how tight or loose the spaces between the…letters are overall in a block of text type.…
Here are a couple of exercises that I used to teach my students to see the tonal weight of a block of text.…The first exercise just uses leading or the space between lines as a variable.…You can use a printout from your exercise files to follow along or create them from scratch if you'd like.…First, using any design program--I prefer InDesign which I'm using here--create a block…of type, 2 inches wide and approximately 8 inches deep.…
- What is typography?
- Differentiating type characteristics
- Using ornamental and decorative type
- Combining typefaces
- Using contrast and scale
- Kerning and kerning pairs
- Choosing the optimum line length
- Aligning and spacing characters, words, and paragraphs
- Understanding factors affecting legibility
- Working with three-dimensional type
- Putting type in motion
Skill Level Beginner
1. Typographic Differentiation
2. The Language of Type
3. Spacing and Alignment
4. Touching on Type Design
5. Legibility and Readability
6. Typographic Composition
Contrast and scale4m 54s
7. Thinking with Type
8. Specialized Uses
Working with numbers2m 10s
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