Join Bill Gardner for an in-depth discussion in this video Wings, part of Logo Trend Report 2017-2018.
- [Presenter] Our firm is located…in America's aviation backyard.…As the home to Cessna, Beechcraft, and Learjet,…as well as having manufacturing facilities…for Boeing, Spirit Aerosystems, AirBus, and Bombardier,…I've had a few opportunities to design for aviation.…As anyone who's ever worked in an area…dominated by a specific industry can attest,…you get pretty familiar with every possible industry cliche…and with flight, we're talking wings.…That's why this particular trend caught me a bit off guard.…
Now, not all of these are full-bred wings.…Matter of fact, some of them have…no aspiration of flight at all.…But I do believe that each of these following marks…is keenly tied in to aspiration.…Each presents a case for the opportunity to rise above.…There are two defining components in this trend.…First, is the use of parallel multi-linear construction…and second, is the lifting of the tips of these…like the bird in flight.…Arched upward like wings at the apex of their span…is this Entrepreneurial Leadership mark.…
Bill covers over a dozen trends in-depth, explaining how each came about. As he dives into the origins of these trends, he introduces hundreds of the most current logos crafted by exceptional designers around the world. Bill helps you become sensitized to recognizing the nuances that are occurring in the industry, and know when a trend has run its course. Plus, learn where to look to find sparks that can help you identify trends before others, and create a forward-thinking project that launches you into the vanguard.
- Why are trends important?
- Surface, form, object dimension, and line trends
- Shadow breaks, fades, and rising color
- Simple overlays
- Text boxes
- Yin yang
- Pasta bends
- Color split