From the course: Developing Visual Campaigns

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Why is visual content in high demand?

Why is visual content in high demand?

From the course: Developing Visual Campaigns

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Why is visual content in high demand?

- [Instructor] Before you can develop a quality visual campaign, it's important to understand who and what is driving the demand for visual content, and believe me, there is definitely a growing demand. In fact, Cisco predicts that by 2018, 84% of communication will be visual. The increase is partially due to the rise of visual language among younger generations. What do I mean by this? Think about YouTube, Snapchat, and Instagram and the growing use of memes and animated GIFs throughout social media. Younger generations speak visually to one another every day, so visual communication agencies exist to help brands speak visually in return. Think about it. Snapchat and Instagram are two of the fastest growing communication tools. Pinterest drives more traffic to business sites than Google Plus, YouTube, and LinkedIn combined, and videos on Facebook get more engagement than any other form of communication on the platform, but this is also due to our most basic instincts. 65% of people…

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