Amy Balliett reviews a series of new stats about the growing demand for visual content, including an explanation of why visual content is in high demand. Since these stats are used to explain the value of visual content, they can also be used to achieve buy-in from clients or colleagues who may not be sold on the value of visual content yet.
- [Instructor] Before you can develop…a quality visual campaign,…it's important to understand who and what…is driving the demand for visual content,…and believe me, there is definitely a growing demand.…In fact, Cisco predicts that by 2018,…84% of communication will be visual.…The increase is partially due to…the rise of visual language among younger generations.…What do I mean by this?…Think about YouTube, Snapchat, and Instagram…and the growing use of memes and animated GIFs…throughout social media.…
Younger generations speak visually to one another every day,…so visual communication agencies exist…to help brands speak visually in return.…Think about it.…Snapchat and Instagram are two…of the fastest growing communication tools.…Pinterest drives more traffic to business sites…than Google Plus, YouTube, and LinkedIn combined,…and videos on Facebook get more engagement…than any other form of communication on the platform,…but this is also due to our most basic instincts.…
65% of people are considered visual learners.…
Author
Amy Balliett
Released
4/14/2017In this course, Amy Balliett—CEO of the visual communications agency, Killer Infographics—provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls.
- Defining visual communication today
- Understanding why visual content is in high demand
- Defining a visual campaign
- Pitching your campaign
- Developing a creative brief
- Brainstorming your creative direction
- Presenting a pitch
- Finalizing direction and getting buy-in
- Developing a visual language
- Developing an illustration style
- Presenting your visual language
- Letting data drive your content
- Avoiding pitfalls
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 48s
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Exercise Files46s
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Challenges47s
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1. The Growing Demand for Visual Campaigns
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Defining a visual campaign5m 16s
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2. Concepting and Pitching Your Campaign
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Developing a creative brief4m 18s
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Brainstorming solutions3m 20s
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Brainstorming timelines4m 44s
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Presenting the pitch2m 25s
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3. Developing a Visual Language
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What is a visual language3m 36s
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Choosing a font2m 21s
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Choosing colors2m 24s
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Determining data viz styles1m 58s
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4. Popular Solutions to Drive Your Campaign
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When and how to use eBooks3m 44s
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5. Pitfalls to Avoid
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3 data viz mistakes to avoid4m 28s
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Conclusion
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Next steps2m 3s
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Video: Why is visual content in high demand?