From the course: Logo Trend Report 2017-2018
Why are trends important
- I've never met more inquisitive sorts of people than designers. It may be because we're asked to apply our craft in so many areas that lead individuals to develop their interest in design. Or it could be that we visually see the effects of our craft on the way society interfaces that leads designers to have an almost obsessive desire to be at the front of the knowledge curve. We mentally catalog the seasonal shifts in merchandise, pattern, colors, textiles, apparel, and other shifts in artifacts online or in actual stores, like no other profession. My wife is an architect, and both being designers, our conversations walking through an interiors market were definitely different than that of other couples. Even my architect daughter, at an early age, looked at us both while surveying a home store and announced, "Everything is so brown. "My eyes hurt." It's that inquisitive nature that manifests in the trends we identify. Twixt us, we both know how influential trends can be. The logo trends we discuss here are the 15th report in as many years. You can find a full listing of them on logolounge.com. I believe you'll find them valuable to better understand how each year serves to create the foundation for the following year's report. This report was one of the most exhaustive ever developed, as we reviewed more than 25,000 submissions since our last report. Of that number, 1,800 were pulled out to review, as we looked for any logo that exhibited some new nuance. From those, we played the world's largest version of Match Game by clustering together those marked with similar traits to identify new trends with enough critical mass to mention. We share these options with an exceptional group of respected designers and hone the trends down to the 15 we present each year. I will comment here that these are not the only directions of note, nor are they the most prevalent in number. But they are the ones we see as potentially having new, broad impact. Most importantly, we do not present these as a recommendation of what to do. We present these trends so you will use them as a foundation and evolve them forward in your own design. Consider those a rare snapshot of a living thing, and I'll encourage you to check out Spotting Logo Trends, an invaluable companion course, with broader thinking on maximizing this Logo Trend Report.
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