From the course: Learning Type Design
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Why is a plan necessary?
- [Narrator] Before you plan anything, you should complete your research. Study, see what's out there, and think about how you'll make something new. The first part of your typographic plan should answer some fundamental questions. Your plan will be as effective at guiding your work as you are honest and thorough in answering these questions. Is it a text typeface or display typeface? What sizes will it be good or effective for? Is it a screen font, a print font, or both? What classifications or categories does it fit into? Is it part of a family? How many members does it have? Does it need italics? Who is the intended audience? Consider both users and readers. What countries, or regions, or languages will use it? What need does it serve? What problem does it solve? What makes it unique? Which character specifically? What typefaces is it similar to? What's its competition? Describe the typeface using keywords to get at its general look and feel, and its emotional impact. In a few…
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