Type design is both systematic and time-consuming. The work will be made easier and more enjoyable by starting with a clear idea of what you hope to achieve.
- [Narrator] Before you plan anything,…you should complete your research.…Study, see what's out there,…and think about how you'll make something new.…The first part of your typographic plan should answer…some fundamental questions.…Your plan will be as effective at guiding your work…as you are honest and thorough in answering these questions.…Is it a text typeface or display typeface?…What sizes will it be good or effective for?…Is it a screen font, a print font, or both?…What classifications or categories does it fit into?…Is it part of a family? How many members does it have?…Does it need italics?…Who is the intended audience?…Consider both users and readers.…
What countries, or regions, or languages will use it?…What need does it serve? What problem does it solve?…What makes it unique? Which character specifically?…What typefaces is it similar to? What's its competition?…Describe the typeface using keywords…to get at its general look and feel,…and its emotional impact.…In a few punchy sentences,…describe the origin of the idea, its story.…
- Why study typography?
- What makes a typeface great?
- Stroke angle, weight, and contrast
- Shape variations
- Finding good models
- Typeface vs. lettering
- Drawing the basic glyphs
- Producing a functioning font
- Printing, critiquing, and revising
Skill Level Beginner
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
Allan Haley on the Evolution of Typeface Designwith Kristin Ellison1h 38m Intermediate
Creating a Hand-Drawn Type Portraitwith Von Glitschka1h 31m Intermediate
1. What Makes a Typeface Great?
2. What Makes a Great Typeface?
4. Drawing the Basic Glyphs
5. Producing a Functioning Font
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