From the course: Logo Development: Identity Design and Discovery
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Who you should ask
From the course: Logo Development: Identity Design and Discovery
Who you should ask
- The purpose of this course is to provide you with the tools and insights you'll need before starting the process of logo design. This is about gathering information that'll serve as a foundation of your work. It's from this process that everything successful will spring. I hope you took the chance to download the visual brand discovery form so you can better follow along. You'll see us ticking off boxes and filling it out throughout this exercise. It'll make the discovery process so much easier for you. Additionally, I'm going to introduce you to an actual client of mine that we'll use throughout this demonstration and in the client brief. You can actually see how this works with real people, real products, and more importantly, real objectives. These are my clients, the Mullets. This is Roy, the patriarch of the family, and his two sons, Bob and Paul, along with their sons, Chad and Adam, that we first met with a number of years ago. Oh, and that big yellow machine that they're on…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.