Most people think that leadership is just for those who are already leading a group of people. But leadership can come from any position at any level of seniority. This video examines the different stages of a creative career; explains how leadership is defined for this course; and discusses what you can expect to learn.
- [Instructor] So now, let's talk about, who is this course really for? And, the thing is that I think most people think that leadership is just for people who have some big creative team. And the thing that I would say, is that a leader can come from, and should come from, anybody inside of a team. It can be that person that's in charge of a big team, but it can also be an individual contributor, it can be somebody who takes the leadership position, and what is their skill set? And that this is one of these things where there's a very interesting process that a lot of people go through.
Because so many of us, when we start our careers, and you start to become creative, you start by mimicking what you see other people do. It's how you learn, it's how you start to get ideas. But then we go through this first inflection point, where now all of a sudden we're finding our original voice. Our original voice in the work that we do, in the way that we deal with our people and our clients. But then we hit this next, very interesting inflection point, where now all of a sudden we're asked to take a leadership position, to be in charge of other people, to be in charge of a team or a project.
And as a result of that, that evolution, from being the designer, the writer, the executor, to a leader, is going to be one of the hardest of your career. And it's because leadership is going to take a totally new set of skills. Because as you went from the mimic to the original, that was about creativity, it was about finding your voice, it was about refining those sort of things. Well, but then as you've gone from that original design voice into a leader, well now you're being asked to bring in psychology, sociology, a whole bunch of other things that weren't a part of that original skill set, and that's a real challenge.
And it also is a challenge just because of the fact that whenever I now have to lead these creative teams, creative teams are different from quote unquote "normal teams." Creativity is subjective, it's something that is very, very personal to a lot of other people, as opposed to, if you're an accountant, you're a lawyer, you're somebody like that, the outcome of things can be much more linear. And so as a result, creative teams require a different approach to leadership, because everybody's process is different.
I'm going to give out a problem to 40 different people, I'm going to get back 40 different solutions. How do you manage that? How do you inspire that? And that that's really the heart of so much of the problem here, because creativity is subjective, and as a result it makes it hard for a lot of the companies that you work for to understand its value, to understand its process, to understand really what's going on with that. And so as a result it makes it hard for you to lead, because we're sitting in a different process and producing a different result that what a lot of people are going to understand.
So let's take a second and actually define that word "leadership." Because there are a lot of different ways that people can look at this, there are a lot of different ways that you can talk about it. So for this course, how do we define it? And so for me, leadership really means that this is somebody who wants to step up, somebody who wants to make a difference, somebody who wants to engage with their team, inspire them, and lead them to be this empowered force inside of their company. Because too often whenever I go and I talk to creative leaders and I talk to creative teams, what I find are people who are managers.
Where they're asked to take the team from one deadline to another. Creativity, leadership, and especially creative leaders, they aspire for more. They want more than that. And so, let's just say, who should really take this course then? And this course is for people who want to step up. They want to be a better leader, and they want to make a difference in their company. Because we're in a time right now where there is unprecedented opportunity for creative leadership.
And the spoiler alert here is going to be that, all of this work, to bring about this change, there's not going to be a magic bullet to doing this. Because just like your creative process and so many other things that you do, your leadership, your team, your company and the challenges that you're going to be up against, are being to be unique to you. So what I want to do is I want to share tips, tricks, insights, techniques that you can use and leverage with that to be able to find that strength, and find that leadership inside of your team.
But it's also then going back and saying, that that leader doesn't just have to be people that are in charge of a large creative team. You can be that person, you can be the one that's being tasked with that. But you also can be that person who is the individual contributor. So regardless of your position or your seniority, these are all skills that creatives can use. And that you really are going to have to go through, to spend that time, to know that there's not going to be a magic bullet here, and work on this new set of skills, that you're going to need to be a leader, to take advantage of these opportunities, to find this empowerment and go out and create a really good, astounding impact, in your team and in your company.
- Assessing leadership readiness
- Leadership obstacles
- The creative process
- Leading creativity using the 10/80/10 rule
- Becoming a better leader
- Trust, commitment, and knowledge
- Defining your team's process
- Speaking business
- Creating a focused and empowered team
- Coaching leadership and creativity
- Embracing failure