Discover next trends that could grow out of transparency
- As ingrained and venerate as the transparency trend is I continue to be surprised by the clever thinking of designers that find new ways to evolve it forward. This logo for The Domain and L'Aroma introduce a wispy series of part linear lines and part Gaussian shapes to create an effect we've yet to find a category for but certainly both are captivating. These, on the other hand, are merging with actual photographic images to build a fusion solution. Smart idea.
As much a trend as a technique, transparency is evolving but not abandoning the inroads it's made. I think some of the flat overlay solutions are just as effective and engaging as the marks that take on a dramatic 3D persona. All this to suggest that you as a designer should feel comfortable pushing any of these genre we discussed in our next evolution. In the Logo Lounge Trend Report there are better than a dozen trends we've not even mentioned where transparency has found a way to seed its influence.
I suspect as we've discussed the topic that you're already thinking about how to take this to the next level. Do that and just maybe someone will recall exactly where they were the first time they saw your design.
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends