Learn about when transparency began to fork off in other directions.
- I always hate to start with an apology,…but in the English language,…there really aren't many optional synonyms…for the word transparent.…But there are more than enough,…iterations of its application.…So to establish a baseline for transparency…and logo design,…maybe we should start by mutually agreeing…on what the term really means.…And what kind of illusion we're creating.…In 2003, we struggled mightily…to roundup a small handful of any kind of transparent marks.…And you can see by these three…that the term could reference anything then,…from the overlay effect of fusion media…to the amorphous clear pools of light in FasionBite…to Altria's stain glass effect…of the grid representing layered product.…
Designers were testing the water,…but with any trend the logos of the earlier adopters…were being scrutinized and vetted by the industry…to see if they'd stick.…By the 2006 LogoLounge trend report…we were able to identify three unique categories that were…all transparency based.…Transparency had matured with the introduction of…
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends
Skill Level Intermediate
1. How Trends Develop
2. Tracing the Evolution of Monoline
3. Tracing the Evolution of Transparency
4. Predicting the Future Paths of Trends
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