Learn about when transparency began to fork off in other directions.
- I always hate to start with an apology, but in the English language, there really aren't many optional synonyms for the word transparent. But there are more than enough, iterations of its application. So to establish a baseline for transparency and logo design, maybe we should start by mutually agreeing on what the term really means. And what kind of illusion we're creating. In 2003, we struggled mightily to roundup a small handful of any kind of transparent marks. And you can see by these three that the term could reference anything then, from the overlay effect of fusion media to the amorphous clear pools of light in FasionBite to Altria's stain glass effect of the grid representing layered product.
Designers were testing the water, but with any trend the logos of the earlier adopters were being scrutinized and vetted by the industry to see if they'd stick. By the 2006 LogoLounge trend report we were able to identify three unique categories that were all transparency based. Transparency had matured with the introduction of dimensionality that blended translucent elements with gradation to give captivating form to the logos.
A separate trend dealt with globes like the BT and the at&t discussed earlier. And additionally that report introduced orbes, with the first peek at mystical crystal balls, loaded with symbolism and rolled out with highly realistic rendering styles to create a 3-D illusion. From that date forward to today we've identified more than two dozen additional trends that either are wholly or partially dependent on the idea of transparency to make them successful.
Trends have demonstrated sequencing to help explain a process or concept. They've created the illusion of space in a cubic environment. Others have shown us iterations of shifting elements to support the concept of transition. Overlaid transparent trends have explained linkage of ideas and process and also the combination of concepts to build trust in consumers' minds that an organization is open to public scrutiny. They visually enticed us with menageries of crystal animals crafted with symbolic clarity and shown us the inner workings of a company one thin layer at a time.
the inner workings of a company one thin layer at a time. Transparency has become an essential tool, an imperative method of taking the consumers behind the scenes. It is engaging and vibrant in an industry that grew up with a single minded set of binders. It's been the past key to possibilities that captivated designers as they evolve, adapt, and fuse their way forward with the brilliance of transparency.
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends