Join Von Glitschka for an in-depth discussion in this video When to pin a post, part of Social Media for Graphic Designers.
- [Instructor] Facebook has a nice feature that allows you to pin a specific post so it remains at the top of your timeline so people will always see it when they visit your page. This works well for specific types of marketing. You could use it as a call to action, a public notification, direct focus to a specific project on your own website, etc. Pinning a post ensures that your message won't get lost among all the other timeline posts you may make.
So let's take a look at how to use this feature. So once again we're on my Drawing Vector Graphic page, and we want to notify people that I have a DVG lab, a new batch of 'em coming up soon. And one of the movies I wanna have in that, is somebody else drawing something and then I'm gonna build it for 'em. Just to demonstrate how I would approach building something somebody else drew. Just to show that it's not as hard as it may seem. So we're gonna go ahead and do a post here.
So I'm gonna click into the post panel here, and the first thing I'm gonna do is attach a photo that's on our desktop. And I have a graphic I use whenever I kinda solicit people to submit images for this, and it's called you draw it, I'll build it. And then I have a prefabricated post that's in my clipboard. So I'm not gonna type it out, I'm just gonna go Command+V and paste it. And this shows you what this is. Now working on a new batch of DVG lab movies, and I wanna record one where I build yours from your drawing.
So draw a design and email your refined sketch to and then I give them the email to send it to. And by the way if any of you want to do this, by all means send me a sketch and I just may pick it to appear in one of the movies I create for DVG Lab. This also shows my use of hashtags again. Once again we're gonna cover that in more detail in an upcoming movie, but I use hashtags all the time. So some of 'em makes sense, DVG Lab is a hashtag I'll demonstrate later, but other ones I just do because I just think it's funny.
Like please no unicorns. So let your personality once again come through as you use social media. And we're gonna go ahead and post this, so I'll go ahead a publish it. And so you can see how it's now on my timeline. Now if I make another post, it's gonna push this further down in my timeline. So to ensure that it stays at the top of my timeline, I'll just go to this dropdown menu on this post here, and I'll click on it, and you can see where it says pin to the top of page, and I'm just gonna select that.
So now if I scroll down, you'll see that this will be the first item in my post on my timeline, you can see the icon with the push pin icon, and that means it's pinned there. So if I continue to make posts going forward, this is gonna remain the first one that's always seen by whoever visits this page, and that's a great thing. So this is a simple way to garner attention and to notify those who visit your page about specific information that you want them to see.
That said, don't keep something pinned forever. Eventually people won't even see it at all, it'll just fade into the background. So using it sparingly will always be more effective than constantly having it pinned to the top of your timeline.
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