Learn about when monoline began to fork off in other directions.
- This will be hard to hear but probably it's an ideal time to mention that trendsetters are not looking for confirmation of their beliefs or design decisions. Early adopters are also imperative to trends because they're the ones that emulate the early signals and generate the heat that ignites the trend. Trendsetters and early adopters have a symbiotic relationship and a shared responsibility to provide validation, to encourage the rest of society to come on board.
There were two years of a slow boil with mono-lined logos continuing to be produced. But by 2013, designers had fully embraced the trend and more iterations of the early design for branching off than we could report. We identified an abundance of mono-lined monograms, a plethora of slow looping lines called eyelets and some much more intricate solutions we dubbed monocraft. A year later, clusters of complex crests, icons with cartoon like motion lines and gen like collections of geometrically dimensional logos were cascading into the market.
By 2015, designers had lept beyond the expected solutions and started building gradient colors into mono-lined design to show the motion of a process. Mono-lined designs were getting protective tips and concentrically multiplying themselves into intricate laser light shows and in a strange turn that brought us back a full 360. Designers were taking linear designs that once had tried to shed the fields of tone and filling them back in like a child's coloring book.
Keep in mind, we don't have room but for 15 trends each year and mono-lines have had us leaving unreported clusters on the cutting room floor throughout this era. But a trend this prolific continues with line dash, integrating a hierarchy to the logos with the occasional broken line. A series of marks with simple repetitive loops and mesmerizing color integration and marks with bars that has started to put on a bit of weight coming close to emulating the IBM logo crafted decades ago and still in use today.
This is just a micro-cosmo of close to 250 trends we've identified and placed on logolounge.com for your research and inspiration. Hopefully this is preparing you for just how right that the simplest trend can be for evolution. And I've bet you've kept in mind all of these iterations continue to proliferate through linear, adaption and fusion of concepts.
- The evolution of logo trends
- Examining the monoline trend
- Crests and geodimensional objects
- Examining the transparency trend
- Overlapping objects
- Geometric dimensional
- Real life dimensional
- Putting trend spotting into practice
- Predicting trends