From the course: Developing Visual Campaigns

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When and how to use motion graphics

When and how to use motion graphics

From the course: Developing Visual Campaigns

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When and how to use motion graphics

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- [Narrator] Throughout this course, I've shared a number of statistics about the demand for motion graphics. But this doesn't mean that you should always include animation in your visual campaigns. There are many factors that drive the use of motion graphics. The primary use of motion graphics online is as an explainer video. Clients that are seeking to tell their brand story, explain their service or product, or grow sales would benefit well from an explainer-style motion graphic. On the other hand, clients that are looking to build their presence offline might not be the best fit for a motion graphic. A quality motion graphic takes weeks to complete and requires the following steps, creative brief, scripting and edits, storyboard and edits, design and edits, and this is also a great time to do your voiceover recording, animation and edits, and sound design. Because of the breadth of work, clients that have a short timeline or low budget are not the best fit for a motion-focused…

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